4} Advertising Analysis (Online/Social)

 4} Advertising Analysis (Online/Social)


Advertising analysis is the process of evaluating and examining a commercial, in order to understand its messages, target audiences, and persuade audiences. Advertising is honestly all around us. In fact, research shows that the average American gets approximately 10,000 advertising messages per day. We see these ads on tv, on social media, outside on billboards and even on mobile video games. 

Companies are embracing advertising for a variety of reasons. For some, it is a straightforward way to generate more revenue. others, like streamers, have found that including ads gives them a chance to offer their services at a discount and reach new, price-conscious customers. Major retailers, meanwhile, have seen how rival Amazon managed to build a massive advertising business, and are trying to manipulate their own share of the lucrative market. 


Best Buy and Walmart have built advertising businesses that let brands buy ads on multiple platforms-including the TVs in their stores, which have been turned into ad-delivery devices. Walmart also sells ads that appear on screens in self-checkout lanes and commercials that blare over the radio in its stores. Both Best Buy and Walmart also leverage shopper data to allow advertisers to better target their customers on their respective sites and elsewhere on the web. 


Uber Technologies sells ads on its ride- hailing app as well as its food and alcohol delivery services, Uber Eats and Drizly. Once users book a ride, a video ad plays while they wait for the driver to arrive. Some Uber vehicles even have billboards affixed on their roofs, which ads are displayed on. 


The advertisement for hair growth oil is increasing tremendously by the day. A brand endorsement for these hair growth oils are mostly on TikTok and Instagram other than its own websites. These ad videos includes celebrities and social media influencers that are using these products and receiving great results. They tend to show before and after pictures and videos and post them on social media so seekers can view them and want to buy these hair oils. One specific hair growth oil that is very popular on TikTok is The Mane Attraction Herbal Hair Growth Oil. This hair growth oil is made with 100% organic ingredients and no harsh chemicals such as horse tail, rosemary, and fenngreek. 





Examples of Advertising Analysis 

Michael Jackson teamed up with director Bob Giraldi, in 1984, in a Pepsi Commercial for the "New Generation." This 40 year old Pepsi commercial is still very impactful today. 


The funny commercial for JG Wentworth with opera singers singing about their monetary needs. All you have to do is call 877-CASH-NOW!!



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